Activision blizzard merger case study analysis

Company As mentioned in the business model section, Activision-Blizzard Inc. Despite facing great challenges in its current operations, Activision Blizzard has a variety of options still to be explored: Moreover, some PC games and some consoles require subscriptions which provide firms with reoccurring revenues.

Control Activision Blizzard ensures that they are on the right route by constantly adding new features and modifications to the games.

Michael Lubatkin would be ecstatic with this merger, as it appears that all three of his potential sources of strategic relatedness are fulfilled with the Activision Blizzard merger.

The company has developed games in different the games segmentation targeting different demographic customers including gender and age. The company itself was moderately vertically integrated, with ownership of some development, publishing, and distribution activities.

One of the main opportunities for the company is the rising popularity of the Social Gaming sector. Another factor they must consider is the rising popularity of smartphone and social media games. The opportunities available are sequels to already established titles, growth in industry, and uture partnerships based on their good reputation with previous alliances.

They start playing video games between the first and fifth generation gamers between and ; they have preferences on specific brands or game styles. Strengths for the Company include top performing titles manufactured for use on computers, reoccurring revenues based on subscriptions, and a presence in the hard to penetrate Asian market.

Moreover, novels and TV series remain area not completely utilized by the company and offer great potential for provoking interest and attracting new customers. Third, the potential value of the merger will be explored, along with some analysis of the partnership.

In the video game industry has being segmented based on the different type of games as racing, adventure, role-playing, shooter, sports and action.

Lastly, I will give my personal views of the merger itself. Regardless, I view this merger as a win for the consumer.

Activision blizzard Marketing analysis Essay

In regards to the merger itself, the category under which the FTC would place the merger of Activision and Blizzard is debatable. The revenue model for the video game software industry has changed in recent years with the integration of the internet and gaming.

Second, some insight will be provided on the merging companies, Activision and Blizzard.

Valuation and Financial Statement Analysis for Activision-Blizzard, Inc.

In this way, the company operates in two business segments: Technical Economies, while inputs remain the same, quality, if not also quantity should increase. One of the main opportunities for the company is the rising popularity of the Social Gaming sector.

Following factors need to be considered in the analysis: Activision Blizzard must increase the placement of their products in this sector and slowly start to rely less on the production of physical CDs. Some hardware makers also make their own software, but the most successful games usually come from developers, or third-party software manufacturers.

Activision blizzard Marketing analysis Essay

This puts enormous pressure on the firm to develop successful games, because a lackluster game could lead to economic loss if the development costs prove to be more than the revenues. These qualifications affect the public opinion and create additional expansion barriers. Other groups in this segment will not be taking in account since religion, race and nationality do not influence in the video gamers.

Organizations must be aware of the technology adoption life cycle, realize when it will reach maturity, and be prepared through research and development initiatives to be ahead of the curve.

Strengths for the Company include top performing titles manufactured for use on computers, reoccurring revenues based on subscriptions, and a presence in the hard to penetrate Asian market.

Activision Blizzard Merger Case Study Analysis Essay

These numbers create platform for new expand opportunities, where the company can cash on its already existing popularity in the gaming industry as a whole. The revenue model for the video game software industry has changed in recent years with the integration of the internet and gaming.

The games follow a regular product lifecycle. The games follow a regular product lifecycle. As technological innovation is continuously evolving and revolutionizing the landscape of interactive gaming software and its capabilities, those who want to survive must maintain their competitive advantage developing new and dynamic ways to entice customers.

In the past two years they released 2 sequels of Call of Duty, a revamp of a James Bond game and Diablo 3 along with an expansion pack of the popular online game World of Warcraft.

Also the fact one entity specializes in PC games while the other specializes in console games adds support to this classification. The video game customers vary their hours played and type of games based in with whom they are playing with.

A product extension merger is a possibility because complementary products are being added; a subscription based company [Blizzard] is being combined with a company who relies on licensed content for revenue [Activision].

Control Activision Blizzard ensures that they are on the right route by constantly adding new features and modifications to the games. Organizations must be aware of the technology adoption life cycle, realize when it will reach maturity, and be prepared through research and development initiatives to be ahead of the curve.The Activision Blizzard Merger In December of the merger of Activision and Blizzard was announced - Activision Blizzard Merger Case Study Analysis Essay introduction.

Blizzard Entertainment, one of four divisions of Vivendi games, was the key ingredient for synergy between the two firms. Get help on 【 Activision blizzard Marketing analysis Essay 】 on Graduateway Huge assortment of FREE essays & assignments The best writers!

Case 3~8:The Acthnsion Merger* Activision l'.nc., a leading developer and publisher for video game software for platforms such as Xbox, PlayStation, and Nintendo as well as personal computers, was considering a merger with Vivendi Games in %(2).

In this case, Activision boss Robert Kotick will be President and Chief Executive Officer of Activision Blizzard, and Vivendi Games' Bruce Hack will be CCO of the combined company. Minsheng Bank CASE STUDY.

Inc. and competitive dimensions was conducted in order to develop possible recommendations for Activision Blizzard. the Activision Blizzard Incorporation merger. This indicates that in the past year.

in the future. Documents Similar To Merger Case Analysis. Analysis of Jet Blue. Uploaded by. flittle. Since its merger with Blizzard, Activision is becoming more and more console independent.

Activision Blizzard Merger Case Study Analysis Essay

Starting as publisher for console games, today Activision publishes games for anything that can play games like ipad, iphone, phone social gaming (facebook), etc.

Download
Activision blizzard merger case study analysis
Rated 5/5 based on 95 review